No matter which marketing expert you follow, you’ve likely been told that in order to communicate with your customer, you need to know who they are. But to effectively do this, you have to create a buyer persona.
Your persona or avatar is designed to tell you and your team how old your ideal customer is, how much money they make, what they drive, and what their family looks like…
Seriously, what are you supposed to do with that information? It’s all good to have a picture of your ideal customer floating around in your head, but how does this dictate your marketing decisions?
The fact is, it doesn’t. In order to best communicate with and assist your customer, you need to know how they think. What makes them tick? What keeps them up at night?
For this, you need The World’s Best Buyer Persona® System. I’ve spent the last 7+ years reimagining the classic buyer persona and identifying what you really need to know about your potential customers to reach them.
The World’s Best Buyer Persona® System Workshop is available as an in-person or live virtual event.
Attendees of this half-day workshop, will learn:
Your customer’s buying journey and how to communicate with them through each of the stages
What Maslow’s hierarchy of needs can teach you about marketing your business
How COVID-19 has impacted business and marketing, and what you can do to thrive during this time
How to get into the mind of your customers using tools already at your fingertips (spoiler alert… it’s Google)
How to use The World’s Best Buyer Persona® System to get your entire team on the same page and drive decisions
And much more
Business has changed, and what got you to where you are today won’t get you to where you want to go. Put The World’s Best Buyer Persona® System to work for your business so you can begin to meet your prospects and customers where they are along their buyers journey.
Gain the knowledge to start building the foundational blueprint for online success.