I’ve made it my life’s work to change the way you relate to and communicate with your customers.
Hello There! I’m Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada, and the first Hubspot Platinum Agency Partner in the state.
You could say that I’ve been developing The World’s Best Buyer Persona® System since I was a little kid. My dad worked for the government and we moved around A LOT. In fact, I didn’t go to the same school for two years in a row until I hit 11th grade.
As difficult as this would be for any child, I had another layer of challenge heaped on. As a light-skinned black kid, I was considered the “white kid” when I lived in predominantly black neighborhoods and the “black kid” when we moved to predominantly white neighborhoods.
Learning how to communicate differently depending on my peers or my “audience” was a necessary survival skill. (Side note: I actually just found out in February of 2020 that my biological father isn’t the man that raised me. He was a white man, so all those years that I thought I was light-skinned, I was actually bi-racial! Not so common in the 70s and 80s).
As I got older, I got better and better at fitting in via my communication, learning quickly that when I used the wrong style of communication, it would cost me. When I entered the business world, it became obvious that the skills I developed to survive my childhood served me well and were necessary skills that many organizations lacked.
I set out to understand the science behind what I’d done naturally and spent years learning, tweaking, and testing buyer personas and business communications. I became a licensed practitioner of Neuro-linguistic programming and a Master Graduate from Rapport Leadership International, and then, with the help of my team at Yokel Local, I created The World’s Best Buyer Persona® System and began teaching others how to understand their audience, so they can communicate better. Now… it’s a matter of survival in business.
I’ve co-authored the award-winning book, “Power of the Platform: Speakers on Success” with Jack Canfield, Brian Tracy, and Less Brown, written the #1 Amazon Hot New Releases Best Seller “The World’s Best Buyer Persona® System,” and currently host the Powerhouse Experts podcast, where my co-host and I interview some of the best subject matter experts on the planet while ragging on each other for your entertainment. I’m also a frequent contributor to Forbes.
Now, my passion is presenting to business owners, C-level executives, directors of marketing, marketing managers, and anyone looking to improve how they communicate in a digital world.
When I’m not working, I love to tinker. I’m a sucker for gadgets and I’ll start any home improvement project as long as I have access to YouTube. Finishing it is another story.
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